Amul is an Indian dairy brand originating from the state of Gujrat. It has a huge role to play in India’s White revolution, which resulted in India. Check out the SWOT analysis of Amul and understand the strengths, weaknesses, threats, and opportunities that the brand has which it can. SWOT AMUL. 1. SWOT Analysis On AMUL BUTTER S W O T; 2. STRENGTHS Creative advertising with Amul Baby print ads High brand.

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Amul amul company Amul swot dairy product FMCG swot analysis for amul swot analysis of amul swot analysis on amul swot of amul.

SWOT Analysis of a company is done to realize the strengths, weaknesses, opportunities and threats of the company. And thus is facing huge competition in International markets. Amul has a long-term finance project. After calculating the weighted score for all three companies, it seems that Nestle has got the highest weighted score compared to the other two companies. Fluctuating inflation rate in India can affect the market of Amul, as it directly affects the purchasing power of the customers.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Following the new GATT treaty, opportunities will increase tremendously for the export of agri-products in general and dairy products in particular.

SWOT Analysis of Amul | Free SWOT Analysis

If you contact us after hours, we’ll get back to you in 24 hours or less. The product mix is designed to suit almost every milk based products consumption. There is any other brand like Amul when it comes to Brand Equity and Recall thanks to its Amul baby campaign which beautifully threads through every occasion and news point.

The technology is brought from Denmark and the production of milk has benefited from amlu. These factors are very critical and all players like have to control over them. Increase in the milk production with consequently. Organized dissemination of information about the harm that they are doing to producers and consumers should see a steady decline in their importance.


In this SWOT Maul of Amul, we will analyze the strengths, weaknesses, threats, and opportunities that the brand has and how well it is poised to grow in the future and take on the competition.

Local competitors are the major problem facing by Amul.

Analysiw Power of Suppliers GCMMF is a cooperative, which means it conducts business by collecting from large number of individual farmers who rely upon the cooperative to give them better price for their produce. Steps should be taken to introduce value-added products like shrikhand, ice creams, paneer, khoa, flavored milk, dairy sweets, etc.

Retrieved July 28,from http: They sell their products at a lower price, since being a low capital company; they have fewer expenses to take care of.

Amul Ice Cream 5. The core strategy is to further consolidate the operations in existing markets which includes Kolkata. Then forms are to be checked The Brand Amul is a movement in dairy cooperative in India. It is already providing aalysis best employment option for displaced workers from urban manufacturing sector, who after losing their jobs due to recession, have started reverse migration from cities back to villages.

Those who pass this test are called for interview and are selected on the basis of smart selection process. This wide range of products is one of the biggest strenght of Amul. Amul offers different products in different product categories. High returns for the suppliers 4. Economic slowdown and a,ul can affect business. They change from time to time and affect the finances and the competition. This is because Nestle is able to achieve a high score in product availability success factor and Advertisement success factor.


Amul SWOT Analysis, Competitors & USP

The competition exists locally, nationally and internationally. Some suggestions in this case would be to increase productivity by using cost effective manufacturing techniques. They expanded their products in terms of those that can be used even by those who are restricted from consumption due to medical reasons.

The brand names analysiis other brand information used in the BrandGuide section are properties of their respective companies.

The marketing for these products is missing and does not appropriately position it. This was based on good strategies of positioning which helps increase awareness and also improve brand image. The Department of Animal Husbandry, Dairying, and Fisheries, which falls under the central Ministry of Agriculture, is responsible for all the matters relating to dairy development in the country.

These are some of the main areas of focus under this section.

Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas Essay

All these factors lead to perishability of the procured milk. Sorry, but copying text is forbidden on this website! Barriers To Entry The competition among existing players is very intense and grown over the years from collection of more and more producers. Quite reasonable, even on packed liquid milk.

Wide product portfolio 9. To tap the untapped market, It can increase its reach in rural markets 3. Opportunities refer to the factors which the organization can use to its favor to grow its market share, sales, brand recognition etc. If dairy entrepreneurs are looking for opportunities in India, the following areas must be tapped: Finance is nothing to other but the money.