Starting with the second maintenance release of SAS , GfK GeoMarketing digital, vector-based map data sets are available for use. These map data sets are. Features: MAP= required argument referring to GfK map data. DATA= argument referring to response data. ID statement. BLOCK statement options. Example 5: Using GfK GeoMarketing Map Data to Assign a Format to the Example 7: Using GfK GeoMarketing Map Data When Specifying the Statistic for the.

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More information on our Europe Edition Please activate JavaScript in your browser settings to enable all features of this website. How you benefit By visualizing your data trends and relationships, you can more quickly respond to operational weaknesses and take advantage of market opportunities. We also beomarketing data for your specific products and markets. Our maps are up-to-date, error-free and digitized by our own team of in-house cartographers.

The BLOCK statement geomarkeitng the variable in the response data set that contains the response values for each of the map areas. This table will be used as the response data set.

Geodata | GfK Global

Industries Solutions Insights Success stories. Note that the ISO variable is character.

Keep a close eye on market trends and developments so you can respond quickly. Applications Availability Samples Ordering. GfK geo,arketing your country Contact Blog.


Specify a GfK map data set named mapsgfk. Also note that the ID variable was a numeric geographic locator code glc in the original sashelp. Our industry-leading digital maps and market data give you deep-reaching, integrated insights into your markets, worldwide: The ID statement specifies the variable that is in both the map data set and the response data set and defines map areas.

Seamless fit between all geodata: This gives you a deeper understanding of your markets and operations. You can further fine-tune your sales and marketing strategies by incorporating external data on your specific industry, product offering, and target group. Here’s a snapshot of what our geodata and a geomarketing approach can do:.

First, our regionalized market data delivers penetrating insights on your markets, target groups and potential, for all industries and markets, worldwide.

Cookies enable us to understand how visitors use our website so that we can improve it and provide the best experience possible. Define the title and footnote for gfm map.

GMAP Procedure

Drawing on long-standing market research geomarketong, we deliver data on purchasing power, socio-demographics, business potential, retail turnover, consumer typologies and more.

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The ALL argument specifies that the output should include all of the map areas from the map data set. This website uses cookies.

It then calculates the appropriate response levels. Please activate JavaScript in your browser settings to enable all features of this website.

Don’t fill this field! Here you can find the latest insights for geomarketing. By browsing our website, you agree to our use of cookies. Produce the block map. Create a table named demographics using sashelp. RegioGraph – Analyze and gekmarketing your company data on digital maps. What we do Our geodata helps you tap more market potential in two key ways: Our solutions include regional market analyses, target group localization, sales territory planning, digital maps such as purchasing power and regional market data as well as appraisals of real estate, locations and sales networks for the industry, retail and manufacturing sectors.


Our maps and market data fit together perfectly, without any gaps or overlaps. Note that the ISO variable was numeric in the original sashelp. By browsing our website, you agree to our use of cookies.


We offer the largest collection of postcode and administrative maps on the market. GfK’s Map of the Month for October illustrates the distribution of purchasing power for new automobiles in Germany. Here’s a snapshot of what our geodata and a geomarketing approach can do: Share insights on regional market traits and strategies with colleagues. Contact us via Email. Previous Page Next Page. From information to insights.