How to Start an Event Planning Business from Home (Updated )
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Attendees can opt for big hair, flared trousers and platform shoes while you could also choose to have rollerskating waitresses or hosts. Fire and Ice Two opposing sides coming together to create stunning effects.
You can have faux fire burners as centrepieces with ice luges at the food station. Color schemes involve amalgamating warm tones of red, oranges and yellows with colder blues and whites.
You could opt for tables split down the middle with some seats as ice and others as fire for a cool effect. Alice In Wonderland A firm favorite and with the different quirky parts of this book and movies, there are plenty of ideas to draw from. You could opt to focus on the Queen of Hearts and her croquet for an outdoor event, go down the rabbit hole and have upside down furniture and string everyday items from the ceiling or like this example, recreate the iconic garden scene with giant flower props and indoor foliage.
Midsummer Nights Dream You can create a perfect fairytale event. This theme works particularly well with outdoor spaces and evening events because of the natural glow that helps create the atmosphere.
Consider having table crystals that you could also fill the flower vases with for centerpieces, use mirrors to enhance lighting and consider going for a black and silver color scheme to show off all the bling.
Masquerade Mystery can make an event more interesting and a masquerade is a happy medium between costumes and formal attire, with them going very well hand in hand. Add large eyes, doors or clock props and you could even throw in a few gravestones. You can also invite attendees to dress as their favourite character or re-invent their own that would befit, The Twilight Zone.
You can extend this by adding a Greek mythology element for those who want to choose a specific character for the event. It can be a very budget-friendly theme as it is quite simplistic. Neon signage is a must! James Bond Bond, James Bond! An excellent theme to add to a black tie event which can allow guests to get in touch with their inner secret agent or spy! Decor can range from anything to simple with a few motifs or themed centrepieces to something more obvious such as this stunning signage!
You can also have gold chest centerpieces and even serve gold chocolate coins at the dessert station too!
Medieval Banquet Knights of the round table, banquets and king Arthur all fit this theme perfectly. You can have a large buffet to suit the banqueting style as well as swords and suits of armour. For corporate or team building activities you could separate them into teams and have them design a coat of arms that they can use throughout the event to increase competition and enthusiasm.
Partners In Sound This is a groovy theme that involves plenty of tie dye, peace signs, flowers, zany rainbow color combinations and if you can get a VW camper van in there, it will top it off nicely.
You could easily add participatory activities for attendees such as tie dying t-shirts which would also be a great memento to take home. Opt for black, white and red color schemes with plenty of feathers and pearls and as it was the time of prohibition, plenty of spirits and martini glasses are needed.
Creating overflowing glass centrepieces and vintage car backdrops to make this theme a success. Credit Heritage Sandy Springs Bring a quirky element by including busy scene backdrops for the photobooth or having places for attendees to hide away in. Hollywood Red carpets, glitz, glamor, black tie and ball gowns are all signs of a Hollywood A-list event. Many like to take this further and do an Oscar-themed event with golden statues which can be useful if your event involves prize giving.
You could also include a large sponsored step and repeat to go with the red carpet and hire photographers for the evening to give attendees arriving that important, paparazzi welcome. Creating A Scene Inc. Indiana Jones Unleash the adventure with an Indiana Jones-themed event where you can opt for artefact and skeleton props, map backdrops or part of the table settings and sandy color palettes. Hand out Indiana hats as attendees arrive and you could also set activity challenges for guests to overcome.
As well as this you can include jungle-themed foliage, plenty of big leaves and even a mummy or two. Winter Wonderland An incredibly popular theme because it is so diverse and adaptable to suit the venue and budget. For high budgets, go all out and opt for snowy trees, fake snow, hanging crystals and everything blue or silver.
For smaller budgets, focus on just the table settings, stage or the color scheme to create your vision as it still works regardless of the scale. Star Wars This franchise has so many possibilities, particularly with the release of the new films and this is an awesome example of a simple Star Wars theme execution. This custom bar is simple and elegant and added to themed or signature drinks creates a great experience.
The hanging TIE fighters bring this theme together as if attendees are having a drink in the Star Wars universe. Cosplay Think Comic Con but on a smaller scale. Cosplay can be specific or general whereby you could pick a film, anime series, video game or even book and encourage guests to dress up as characters. Add mystical elements and keep the lighting low for an air of mystery and that magical effect. Western Saloon Cactus, horses and plenty of whiskey will be needed for this western cowboy theme.
Rustic furniture such as barrel bars or pallet seats and plenty of yellow, brown and green colors will be needed. The Theming Company Have skis and snowboards for props, soft lighting and if the budget will stretch, fake snow. Egyptian Ancient Egypt is all about the cat-eye makeup, head-dresses and the desert.
Sandy, yellow color palettes work well and yellow lighting can easily transform plain walls to suit this theme. You could also use backdrops to accentuate a desert theme or include the pyramids and other famous Egyptian landmarks.
Props of the sphinx would be an excellent touch. Welcome To The Jungle Become king or queen of the jungle with this theme, which involves a lot of plants, trees, exotic animals and animal print as well as a thone such as this one!
Murder Mystery A murder mystery or Cluedo theme can make for an excellent participatory event that creates a unique atmosphere that is engaging but makes the guests suspicious of each other too! It is simple to put together and can be as large or small-scale as the budget requires.
Plus it has the added flexibility of being able to be set in any time period or location so you could have two themes running side. Darkened colors and lighting is suitable for this gamer-based event and you could opt for the bigger machines as well as older handheld devices or combine the two with this awesome mega mario arcade game. Perfect Parties USA Take things the extra mile by hiring staff to jump out or dress up as scary characters throughout the event. Instead you can hold a cook-out inside for a corporate event by having garden-themed backdrops, warm lighting and make the dress code board shorts and casual, which is an excellent idea for a networking event.
You could also create tailgating props or even themed buffet tables. Candyland Immerse your event in candy themes to satisfy anyone with a sweet tooth! These props are a cool idea that add a whimsical sense to the theme and combined with a bold color scheme could be made to suit a corporate event as well.
From actual unicorns to pastel colors, glitter, rainbows and clouds this is a fairly easy theme to put together and integrate with a smaller budget because it is all about the color scheme. Here are 26 unicorn theme ideas to get you started. Glamping Camping, except far more glamorous and would be ideal for outdoor events that could also need accommodation as well as corporate retreats. Haute Belle Events Caribbean Nights Think warm sandy beaches, sunsets and cute umbrella drinks to embody the Caribbean theme!
Sunset backdrops would be fantastic photo opportunities here as well. You could also make this theme more obvious by adding in the robots, plenty of metallic and silver color schemes as well as using fluorescent or neon lighting to create interesting lighting effects.
You could also make things more interesting by asking attendees to create their own superheroes and have a prize for the best one. Have waiters and waitresses dressed as dealers for a quirky uniform idea and use lighting to set the tone and atmosphere. Outside In Bring nature inside to create a secret garden type feel to your event like in this exhibition example!
Plenty of foliage, flowers and grass effect carpet ties this theme together nicely and if the budget allows, hanging plants can give a real enclosed, garden effect. Inside Out The opposite of the above and another fun execution because it involves an outdoor event space, but with luxurious indoor furniture such as sofas and dressers brought outside.
You could create entire dining rooms with rugs and carpets, side tables, tall lamps and even spaced apart wall partitionings with hanging picture frames on them. A Night At The Movies Create a movie theatre or cinema theme by having movie props, cinema ticket invitations and even cute centrepieces like these popcorn flowers. Darkened lighting and giant screens that could display a presentation or the social media wall to be dressed as a movie screen. Plus, walking food vendors selling snacks and food to guests would be a nice touch.
Designs By Douglas Guests can create or purchase what they deem to be the ugliest jumper this could be adapted to suit other clothing items and have to wear it to the event. There are always some strange finds and it can be an excellent ice breaker for networking events.
Olympic Theme You don't have to wait four years for another Olympics to roll around if you incorporate it into your event theme. Second Chance Prom Recreating prom can be a magical theme and adds a sense of nostalgia for many as well as building the hype. For others it will be a chance to go to a prom for the first time and either way, it tends to be popular. Big ball gowns, cheesy music, streamers and balloons and this time around, someone is allowed to spike the punch. Narnia Go through the wardrobe with this theme that has so much potential, particularly if you have a decent budget.
The event entrance could be made to look like an actual wardrobe as you transform your venue into the winter scenes of Narnia pre kings and queens or the massive throne room and banquet hall of the coronation.
Mythical creatures are also a must. City of Love As the city of love, a Paris theme can be popular with historic landmarks, delicious food and a lot of culture. Depending on your focus, you can create a valentine's or love themed event or opt for a sophisticated Paris theme with a simple color scheme to accentuate your favorite parts like in this example. Up In The Air Take to the skies with an aeroplane or up in the air theme.
Quirky ideas could include: Something Beginning With… A particularly fun theme if there is a guest or brand of honor as this involves picking a letter and having everything in the theme start with the letter. This information can be difficult to find and you will need to refer to lots of different sources to try to get a reliable picture.
Look into public data, reports and analysis on the web, talk to people and try to undertake a focus group and individual phone calls with those that you are looking to develop relationships with, to determine evidence of a need. Scope out the market through researching: Log the number of competitors there are in your area.
Note the similarities and differences in the services they offer, compared to your business idea. Analyze and monitor the number of tenders and opportunities issued for event planning services over a certain time period. Speak to companies who issue these types of opportunities to determine what their frustrations are with the current offering and what is lacking?
Calculate how many businesses operate within your target geographical area and business sector. If you can track it down, find national and local figures in terms of expenditure on events. Your local university is often the best opportunity to find out such data if it is not available online.
Management Fests College Fests | Twenty19
Identify Your Strengths and Weaknesses Consider whether you are looking to offer a broad, full-service event management company or focus specifically on producing a specific type of event or a specific target market. If you can, focus on your strengths so you can tailor your marketing and all efforts to attract the right type of business from the start. For example, you may decide to specialize in conferences or exhibitions or party planning.
Each of these areas is likely to require a different brand and language to attract the right clientele. The key is not to position yourself in too small a niche it is limiting but not trying to do so much that it detracts you from your real passion and focus and puts you outside of your comfort zone. Work out your passion and superpowers: List the core areas where you know you have an edge.
100 Event Theme Ideas
This should include the types of events you are most confident and passionate about planning or expert knowledge of an industry or subject. Analyze whether your specialty is broad enough to make a living from or whether you need to go wider. Also, be honest and consider what your weaknesses are. If you have gaps in your skill set and are not confident managing large-scale events in specific areas, be honest with yourself.
Running a music festival requires very different knowledge, contacts and skills than organizing a trade show. If there is a specific genre or size of event that would push you outside of your comfort zone or take you too far away from your true passion you are best to set your limits now. Understand the Realities of Starting a Business Think about how you are going to survive as it may take some time before money starts coming into the business and you still need to be able to pay your bills during this period.
This will obviously depend on the role you have currently to ensure that you are not in breach of contract — make sure you act ethically and fairly to your current employer. Discuss your aims with your partner and family to try to prepare everyone for the change of lifestyle and circumstances. The buck stops with you. You are likely to work the longest hours of your life, working 80 plus hours a week is not unheard of for business owners. Your salary is directly linked to the amount of profit you can generate.
Take decisive steps to work out a plan: Calculate how much you really need to survive each month and pay your bills. Save as much as possible to sustain you for the short term after you launch your business. What Type of Business is Right for You? There are many different types of organizations and you need to learn about the different entities to determine which is the right one for you.
You might want to be a freelance event planner or to set up a company. The legalities will vary depending on the country you will be operating in too. We recommend that you take advice from experts if you are unsure.
Work out which business entity is right for you: Know your personal liability in terms of different business options in case the business fails Find out the setup costs, process, ongoing administrative commitments and growth potential of different business entities Compare and contrast the tax implications of being a freelancer, compared to running a company 6. Look for any conflicts, which prevents you from using names already in use.
Also, think about abbreviations to avoid any unfortunate shortenings. Decide on a killer business name: Brainstorm ideas Share the best ideas with people you respect, including family and potential clients to see their reaction Check whether the website and social media profiles are available for your shortlisted names Within this post, there is a section dedicated to choosing event planning business names and offering further guidance on this. Create a Business Plan Creating a business plan is highly recommended to crystallize your aims and intentions for your company.
It is a document describing your business objectives, financial forecasts and strategies for sales and marketing. Opinions on business plans differ in terms of how detailed this should be. Whether you create a lengthy document of 60 pages, a couple of A4 sheets or write it on the back of a beer mat, it will be a good use of your time and enable you to speak more confidently about your plans and identify problems. Certain banks and investors would also need to see this document.
It includes financial and marketing planning information, as well as the vision and mission statements for the company. Information you should include in your business plan: Your Vision for the Company Mission Statement Financial Plan Marketing Plan Keep reading this post as we have a free business plan template for you to download and complete.
Certain geographical locations may offer incentives or grants for new businesses, to help them start out, or your college or university may be able to offer support.
The traditional route for business investment was always through banks or through an angel or investor, although there are many more opportunities and non-conventional routes available today, such as crowdfunding. If you can you start your business without financial help this is always recommended as loan repayments are one less thing to worry about. Create a cash flow forecast to identify when the shortfalls may occur and if there are alternative ways of handling it, rather than a loan overdraft, different payment terms with clients, negotiating credit terms, etc.
If you do need investment, make a list of all of the options open to you, interest rates, repayment terms, set up time and the pros and cons of each. Include less conventional options, such as crowd funding and pitching your idea on TV Calculate exactly how much you need, what you need it for and when. This varies from country to country. In the UK, for instance, the government is keen to encourage people to go into business and so they make the process easy to reduce the barriers to starting up.
You can complete a simple online form to create a company in less than 20 minutes. Be prepared to formally start your business: Complete, sign and return the necessary forms Partners, Directors and the Company Secretary will also need to sign and complete the forms, if relevant to the type of business entity you are creating Design Your Logo and Develop Your Company Brand Identity When your company name is decided and registered you can start creating your company logo and branding.
You might have to live with this for a long time, so make sure you are happy with your corporate identity. Tools and design packages are available if you have the skills to create this yourself, otherwise, a graphic designer should be able to create your company identity for you for a reasonable price.
They can also design your stationery and business cards, which can be printed for a small outlay. Develop your corporate identity: Brand guidelines should be created, detailing the correct use of your logo, font, colors, placement and so forth Consider how your logo will reproduce in different situations, such as reversed and on social media, badges, business cards, websites.
You will need your logo in different formats such as. Aim for the same handles across all networks for consistency. Sort out your online presence: Populate your web page and social media channels as soon as you can. Protect Your Business Intellectual Property Protect your brand via trademarks, patents, copyrights, whichever route is relevant to your product or service. Take specialist advice on these matters to ensure that you are protected against theft and plagiarism.
Set Up a Company Bank Account When your company is registered you will be able to apply for your company bank account. This will need to be done face to face at your bank to verify your identity documents and to sign the relevant paperwork. Choose a bank account that matches your needs, for instance, do you need to deposit cash or take payments by card. If so they will be able to advise the best solutions available to you.
Choose a bank to support your vision: Shortlist banks by thinking about your needs now and in the future. For instance, if you have ambitious growth plans you may want to choose a bank that approves a lot of business loans If you need to visit your bank in person to pay in cash and checks, look at location and opening times Check out the online banking process and if an app is available Ask if you are allocated to a local bank manager or if all contact needs be via a call center Confirm Your Pricing Strategy and Fee Structure Thought needs to be given to your pricing and fees so you know how to answer questions about your costs.
Although you need to know the specific details of an event project to quote accurately you still need to know your hourly and daily rates and to share them confidently. Consider whether you will quote on a fee basis or a time-charge basis.